Question 1

How does OW Media generate leads for real estate agents?

Accepted Answer

We write and film short-form videos with you, post them on Instagram, Facebook and TikTok, and put ad money behind the ones that already perform. Google and Meta ads send buyers and sellers to a call or a form, every lead goes straight into your CRM, and we optimize your profiles so Google and AI search tools recommend you when people ask for an agent in your area.

Question 2

How quickly will I start getting leads?

Accepted Answer

It depends on your market, your budget and where you're starting from. Paid ads tend to bring in calls and form fills sooner, while video builds over time as people start to recognize you. Most agents use both, and we review the results with you every month so you can see what's working.

Question 3

How do you know which leads came from the ads?

Accepted Answer

Every ad gets its own tracking phone number, so each call is tied to the ad that produced it. Form leads land in your CRM with their source. For anything that comes in another way, you ask new clients how they found you. At the end of each month we compare ad spend to the deals it produced, so you know what the money actually made you.

Question 4

Is OW Media Google Ads certified?

Accepted Answer

Yes. Founder Oliver Wood holds Google's AI-Powered Performance Ads Certification, earned through Google Skillshop in October 2026. It covers building and optimizing Google's AI-powered campaigns, setting budgets that respond to demand, and using Google Ads reporting to show what the spend produced. You can verify it at credential.net.

Question 5

Who pays for the ads?

Accepted Answer

Ad spend is paid directly to Google and Meta from your own ad account, so you always own the account and the data. Our price is the management fee for building, running and improving the campaigns.

Question 6

What does it cost?

Accepted Answer

Monthly packages start at $1,300 a month for Launch (content plus our recommendations for running your own Google ads), $2,250 a month for Scale (we run your Google and Meta ads) and $3,000 a month for Dominate (adds AI optimization, priority filming, a monthly listing video and a website we build and host). Paid ads management on its own is $1,000 a month, The Groundwork account setup is $1000 one time, and a Home Base website is $1250. Ad spend is separate.

Question 7

Do I have to be on camera a lot?

Accepted Answer

No. You're on camera a couple of hours a month. We write the scripts, plan the shoot, film, edit, caption and post. You approve each script in the client portal before we film it.

Question 8

What is AI search optimization, and does it bring in leads?

Accepted Answer

More people now ask ChatGPT, Google's AI answers and similar tools which agent to call. We make sure your Google Business Profile, website and social profiles tell the same clear story about who you are, where you work and what you're known for, so those tools can find you and recommend you.

Question 9

Do you only work with agents in Phoenix and Scottsdale?

Accepted Answer

Content and ad management is for agents in the Phoenix area, including Scottsdale and Paradise Valley. Consulting is available to real estate agents anywhere in the country over video calls and text.

Question 10

Do you build websites?

Accepted Answer

Yes. We build and host websites made to turn ad clicks into calls, with clear contact buttons, fast pages and the tracking set up from day one.

Question 11

What do I see in the OW Media app?

Accepted Answer

Your client portal shows every script waiting for your approval, your Discovery questions, upcoming posts, the shoot calendar, monthly reports and your results. It works on your phone, tablet or computer.

Real estate lead generation that you can trace to the deal

Content people trust

Ads built on what works

Every lead tracked

Frequently asked questions